Product-Led Growth: Why It Works, Why It Breaks, and How to Blend It With Sales
A product-led growth strategy is a go-to-market motion where the product itself, not a sales team, drives acquisition, activation, and expansion: a buyer signs up, gets value, and pays without ever talking to a salesperson. It works exceptionally well for products that are inherently collaborative, naturally viral, and deliver value in minutes without help. It…