How AI is reshaping go-to-market — content, email, ABM, and demand gen — and where it helps versus where it’s quietly destroying the channels it was supposed to improve.
AI has moved demand generation well past chatbots and basic automation, into precision targeting, personalized content at scale, and real-time campaign optimization. None of that replaces the fundamentals: original positioning still produces asymmetric returns that copying can’t match, and stories remain roughly 22 times more memorable than a data sheet full of statistics. The tools…
The old assumption pitted LLM optimization vs SEO as separate disciplines — that split doesn’t hold anymore. Search is shifting from a discovery journey to an instant AI-generated answer, which means ranking #1 no longer guarantees visibility if the AI summary answers the question before anyone clicks through. At the same time, close to half…
The AI content honeymoon is over. When every company uses the same models on the same data, the output commoditizes: polished, smart-sounding, and functionally identical to everyone else’s. Buyers have gotten good at spotting it, and the new filter is blunt: “this is AI, I don’t need to pay attention.” Attention now goes to the…
B2B and B2C email response rates are collapsing in 2026. Five things are happening at once: the tracking pixel is dead, buyers research in a “dark funnel” you can’t see, AI-generated outreach volume is triggering AI-powered filters, those filters are quietly rerouting mail to Promotions, and authentication failures (SPF/DKIM/DMARC) are blocking delivery outright. The fix…
