About Us

Real People With a Passion to Help

Who We Are

A group of passionate problem solvers who have extensive experience in all facets of strategy, innovation, and marketing.

What We Do

Our passion is helping businesses get better. Our clients include startups, small to medium businesses, and the F100.

Passionate People. Powerful Solutions.

Meet Our Team

Will Robinson

Founder

Will Robinson is a seasoned growth and strategy executive with a record of driving revenue and profitability for startups and established companies. With expertise in strategy, marketing, and product development, Will has led major initiatives across the technology, healthcare, professional services, and financial sectors.

Will’s key achievements include leading the commercialization of NSA technology into the award-winning SilentRunner cybersecurity solution ($300M exit), co-founding VirtualJobCoach.com, and pioneering the web-based customer self-service segment, driving a $200M exit for edocs. He also turned around Lucent’s Optical Networking Group, boosting revenue by 12% to $4.2B.

Will has held leadership positions at Biscom Inc., Privacy Collective, and Accenture Strategy, where he led high-performing teams and secured over $300M in business. His strategic insights shaped collaboration strategies for Microsoft and guided channel approaches for Intel, EMC, and Avaya. Will’s expertise in digital transformation, demonstrated through projects with companies like TripAdvisor, has consistently driven significant business growth. Passionate about fostering talent and innovation, he taught Business Strategy and Startups at Emerson College, and actively supports local startup incubators. He also co-taught the class “Cyberspace and the Law” with Lawrence Lessig at Yale Law School.

Will has an MBA from Yale School of Management and a Masters in Electrical Engineering from Purdue University. His combination of technical expertise and strategic insight has made him a trusted advisor in business growth, innovation, and marketing strategy. And he has three daughters to keep him on his toes.

Let’s Do It Together

Ready To Grow Your Business?